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Main » 2013 » December » 27 » Getting The Right Testimonial For Your Website by Mark Gerrard
7:07 AM Getting The Right Testimonial For Your Website by Mark Gerrard |
Getting The Right Testimonial For Your Website by Mark Gerrard
Testimonials
are credibility qualifiers. They provide the much needed believe factor.
However, when you visit many websites you read testimonials and you dont believe
a word they are saying Peuterey
outlet. Why?
Sincerity and honesty play a major factor. When you read
many testimonials they tend to just say, Oh yeah, the product is great. Ill buy
from them again! This type of testimonial is actually a waste if your time and
your customers time. This type of testimonial fails to address a reason, any
reason as to why the product or service helped the individual who is giving the
testimonial.
A much better testimonial would be:
I tried this
product and that service and I was never comfortable giving them my money. When
I found YOUR company, I found that you had a real telephone number, a real
address and real people answering the phone. I really didnt need to be sold on
the product. I wanted to know if YOUR product could help me. What I found was
very helpful sales staff that faxed and emailed answers to my many questions
promptly. I asked about technical support and I was able to speak with the
director of operations. You dont get that anywhere. As a result, I purchased 3
Enterprise Level Site Licences and I am very pleased.
John Doe,
President
Megacorp
The Universe
A caution about testimonials and
repeat after me:
ALL THE TESTIMONIALS I WILL USE WILL BE FROM A REAL
PERSON OR COMPANY.
Nothing will greatly devalue your product or service
like fake or artistically created testimonials. Nothing smacks of disservice and
will give the naysayers of Internet business and marketing more ammunition to
preach about the perils and dangers of doing business on the
Internet.
So, how do you get a qualified testimonial? Simple. Ask your
customer. You can do this in a few ways. You can send them an email asking if
their permission (yes, you need their permission) and what type of positive
experience they had with you product or service huanghaiyan451. This is crucial.
You dont ask if they liked your product/service. You dont ask if they could help
you improve your product/service. You ask them, Please tell us your positive
experience with our ____________ product or service. At the bottom of the
form/email, you ask them for their permission or you can tell them that by
replying to your email they are giving you permission to use their testimonial.
Always be clear and specific when making this request. Most customers are more
than willing to give you a positive response especially if you helped them solve
their problems.
Testimonials can make or break your business. By using
real, verifiable testimonials you have just increased your on-line business
success.
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