Before Publishing a Newsletter, Ask These Questions In the current world of marketing especially online marketing theres a lot of talk about the magic of newsletters. If you listen to the gurus, it sounds like every business should be sending a newsletter, whether printed or electronic, to its customers and prospects on a regular basis. But how can you be sure whether a newsletter is really a good investment or the right decision for your business? Start by asking yourself the following four questions. 1. Do I want to build long-term relationships with my customers? If the structure of your business is simply to serve customers one time and never see them again, an ongoing client newsletter would probably be a waste of time. But if your intent is to develop long-term relationships with the clients you serve, a newsletter can be a perfect vehicle for doing that. Because clients and prospects hear from you regularly through your newsletter, you earn their trust and credibilit ... Read more »