Information - The Art Of Selling Money may well make the world go round, but facts, details and data oil the machine that beats at the heart of it. We supposedly live in the age of information, yet many of us seem unable to use it to its full, and allow ourselves to drift along on a sea of missed opportunities. If we can take it for granted that you have a good product, it should be a safe assumption that the single most powerful marketing tool at your disposal is information - the simple truth. You're not selling a duff product, trying to convince punters that underneath the rusty exterior lies a power beast nor are you trying to sell ice to the Eskimos. You're trying to sell your software to people who either need it, or could use it - to the point where they're actually prepared to buy it. So how do we get them? With information tools.Information ToolsAn information tool is any kind of device that you can use to show yourself and/or your product. Like any other tool, its ... Read more »