How To Create Amazingly Seductive Offers Only a Moron Could Resist! Have you seen the movie "The Godfather"? It's a brilliant movie, filled with great scenes, great lines, and great characters. One of the most memorable pieces of dialogue is spoken by Don Corleone after he's asked how he will convince someone to do something that person would prefer not to do. The Godfather replies, Im going to make him an offer he cant refuse."Essentially, the old man is saying, "He better buy what I'm selling or he's dead meat." I gotta admit, this approach is a little extreme and probably not something you want to try in your business, but it is a perfect example of an irresistible offer! An irresistible offer is an "invitation" that is so clearly compelling, so powerful, and so obviously attractive that no one in his/her mind could refuse. That's the kind of offer you want to make, too.Personally, I like to create the offer FIRST before I put my fingers on the keyboard or write a single ... Read more »